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The other side of the notebook

I realize as I go along that this blog is a way for me to be transparent towards Google as well. As of any day now, I am making my final adjustments to the book, meaning I am not likely to be doing any more interviews. Except those when someone else asks me the questions,…

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In the home stretch

Just got home from Cameroon, where I have been finishing the chapter about Google’s philantropic arm by visiting an initiative that Google is funding: Global Viral Forecasting Initiative. An amazing experience, and as far as the reporting goes, something I have yet not seen in any other book about Google. I feel good about adding…

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Going home

I am flying out of Cameroon tonight, after too short of a stay in an amazing place. It’s friendly, warm, slow and intense at the same time and there is enough red dust on these roads for it to make a serious difference when I q-tip my ears after the morning shower… Which, by the…

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In Cameroon

Friends, I am writing this sitting by the small desk at Hotel Franco in Yaoundé, Cameroon, a nicer hotel than the name with all of its historical and political baggage may imply. I am here to see money from Google.org at work. I follow the work at Global Viral Forecasting Initiative – an amazing project,…

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Twig – this week in Google

During the fall I have travelled extensively, but I have not been alone – I have been in good company every mile. Three persons have been right there for me, every dull hour on every plane, in the line to yet another security check or on the CalTrain on The Peninsula: Leo Laporte, Gina Trapani…

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Breaking news

The biggest, most exciting and potentially best piece of news from Google that I have seen in the time I have reported on Google came last night. * Google will refuse to accept censorship on the search engine results in China. * Google considers shutting Google.cn down if those demands aren’t met. * Google considers…

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Godspeed, dear book

This Sunday is a special day. I am supposed to send all of the book to the publisher for them to start laying out the pages. Still, three things are missing: 1. The chapter on Cameroon, which is a story about Google.org and their philantropic work told straight from the African jungle. The publisher is…

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What ”The Google Code” will be like

So what kind of a book is this? A small corporate biography for sure. An introductory-level course in Google knowledge. And it is a collection of stories of defining moments for a company that has set out to change the world – and done a pretty amazing job to really accomplish that too. I personally…

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The Google Code

Recently I have had the opportunity to travel to the US twice, and for a great reason too: ”The Google Code”. That clever rip-off of a title was created by my editor-in-chief at Sydsvenskan, mr Daniel Sandström, as I asked him for advice on a name for my next book. So, another book about Google,…

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Me

First: Who am I? The basics can probably be boiled down to one sentence. A lengthy one. But for your reading pleasure, I’ll just try to be clear and divide it in smaller pieces, ok? I was born in 1975. I am a reporter at Swedish daily Sydsvenskan (”The South Swedish”, which is an abbreviation…

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